Your Marketing Plan Is the Key To Success

Developing and following a marketing plan is the key to marketing success. I’ve discussed the importance of setting SMART marketing goals, but how many marketers or business owners actually develop comprehensive marketing plans? Those who plan, tend to think more strategically and long-term. Regardless of your organization’s size, your marketing plan should be clear, concise, [...]

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January wrap-up: More marketing resources from Tonya Walker

Today is the last day of January! How far have you come toward reaching your 2012 marketing goals? I hope my blog has provided some useful tips and techniques for developing and implementing your marketing strategy. You should also know that I blog weekly for blur Group and would like to share those posts with [...]

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Top 10 benefits of mobile marketing for small businesses

As with any successful marketing campaign, you must define SMART goals ahead of time. As a small business owner you may be thinking that mobile marketing is a waste of time or money. Well, I’m here to tell you that it is not. See how simple it is to get started with mobile marketing before [...]

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Mobile marketing: what is it & how do I get started?

Mobile marketing is all about reaching your target audience through mobile devices such as phones and tablets. You can do this using… Text and/or multimedia messages (SMS/MMS) Mobile website Mobile applications (apps) I’m not going to provide mobile marketing stats to encourage you to develop a mobile strategy. Just look around you. How many people [...]

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Marketing tips for small business owners

As a small business owner, YOU ARE A MARKETER! Unless you have a massive budget, it’s up to you to maintain communications with your customers/clients through social media, direct marketing, and any other channels you choose. Here are some tips and techniques that will prove beneficial to any small business owner…  Regardless of your business [...]

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Crafting irresistible email subject lines: The Do’s and Don’ts

This week is all about email marketing and ways to improve open and click rates. Aside from a  spectacular list of recipients, the email subject line is the most important element to increase open rates. Here’s a list of the do’s and don’ts every that apply to every email marketing campaign. Do: Keep your subject [...]

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SMART Marketing Planning

Every organization should have a clear plan detailing their marketing goals, how they intend to achieve them, and how performance will be measured. Whether you are responsible for your organization’s strategic marketing plan or department or program’s tactical marketing plan, you must first set clear, concise goals so that you know what you are working [...]

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