How does your target audience use social media?

According to the L.A. Times teens are losing interest in Facebook and choosing to use Twitter, Instagram, and even the video chat feature on Google+ instead. User growth rates in the U.S. are slowing and foreign markets have been less profitable for Facebook. This could be the reason Facebook is reportedly testing technology that would [...]

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Best practices for maintaining social media security

Since over 6 million Linkedin passwords were, reportedly, posted to a hacker site on Wednesday, I felt it would be helpful to compile a list of best practices to help you maintain your privacy and security online. 1. First of all, DO NOT use the same password for all accounts. This just makes things a [...]

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Linkedin Security Breach: Protect Your Password

By now, you have probably heard that some Linkedin accounts may have been compromised. Yesterday, Linkedin reported that millions of passwords may have been stolen. They disabled accounts that were suspected of being compromised, requiring users to reset their passwords. If you did not receive an email from Linkedin, your account may be fine, however, it’s [...]

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Marketing with Pinterest

So, I finally have Tonya Walker Marketing Group set up on Pinterest and wanted to share a few marketing tips with you to maximize the visibility of your content. What is Pinterest? Pinterest is a highly addictive online social network of pinners. Users can follow one another, without seeking permission, and “Like,” comment on, and [...]

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How to embed social media links into PDFs

I have an ebook available for download on my Facebook page and wanted to give readers the opportunity to share it with their networks. The easiest way to do this was to embed social media links into the pdf. Here’s a quick guide: 1. Tools > Advanced Editing > Link Tool   2. Select the [...]

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Marketing with Linkedin

Linkedin is a professional networking site, but it can also be an effective marketing tool. Check out my most recent post featured at blur Group: 12 Tips for using Linkedin as a marketing tool 100% complete profile Public profile Customized URL Link to other social networks Check out the competition Join and form groups Never [...]

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Mobile marketing: what is it & how do I get started?

Mobile marketing is all about reaching your target audience through mobile devices such as phones and tablets. You can do this using… Text and/or multimedia messages (SMS/MMS) Mobile website Mobile applications (apps) I’m not going to provide mobile marketing stats to encourage you to develop a mobile strategy. Just look around you. How many people [...]

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Which is most important to your organization’s marketing strategy?

Earlier this week I listed my top 12 marketing trends for 2012, but I want to know which is most important to your organization. Take the poll below and leave your comments.

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“Likify” Your Marketing Materials

That’s right, you can “likify” your marketing materials…for free… thanks to LifeLabs. What does it mean to “Likify?” It’s simple, go to the Likify website and sign up. Enter the required information, including the URL to your Facebook page, or other likeable content, a screenshot and viola, you now have a customized QR code complete [...]

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Does your organization use QR codes for marketing?

As we continue to talk about QR codes this week, let’s discuss your organization’s experience using them. Please take the poll below, pass it on to colleagues, and leave your comments. Subscribe to TWMG, LLC: The Blog, follow us on Twitter, and “Like” us on Facebook to participate in this week’s discussion about QR codes. [...]

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