Networking Is NOT Marketing

In response to my marketing tips for freelance writers post, a freelance writer told me that his marketing plan was to network. I agree that networking is essential… but networking is NOT marketing. Networking is a lot like advertising. When you network, you exchange contact information with many different people and hope they remember you [...]

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6 Time-Saving Social Media Marketing Tips

Social media marketing can be a time-consuming endeavor that offers very little reward…that is, unless you follow these six tips to save time and maximize effort. 1. Have a plan. Planning is the key to success in business, in marketing, and in life. Develop a social media marketing plan detailing your social media activities. Advance [...]

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