Marketable – Where Marketing & Technology Meet

Marketable is set to launch on Monday, June 18th! The new blog will bring you the latest tech and social media news from a marketing perspective. Marketable is a must for marketing professionals, business owners, and tech enthusiasts. Topics on Marketable will be social media, mobile devices and apps, and lifestyle gadgets. They will offer free [...]

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Best practices for maintaining social media security

Since over 6 million Linkedin passwords were, reportedly, posted to a hacker site on Wednesday, I felt it would be helpful to compile a list of best practices to help you maintain your privacy and security online. 1. First of all, DO NOT use the same password for all accounts. This just makes things a [...]

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Mobile apps for small business marketing

Does you brand/organization have a mobile app? If not you are missing out on some valuable face time with mobile users.  They make purchases, receive push notifications, and share content with friends and family all from their mobile devices. Check out the Vegan Substitutes Guide and find out how we can help you build a [...]

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10 essential tips to increase open and click rates in email marketing

1.    Subject lines. Your subject line should create urgency and briefly tell your reason for sending it. It should be relevant to the email’s content. Limit subject lines to 30-50 characters. Test subject lines to see what type of language your audience responds to. 2.    Incentives. Give readers a reason to click through (ie. free [...]

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