6 Time-Saving Social Media Marketing Tips
1. Have a plan. Planning is the key to success in business, in marketing, and in life. Develop a social media marketing plan detailing your social media activities. Advance research will ensure you have a comprehensive plan that needs very few, if any, alterations throughout the year. New social networks should be tested before being added to your daily activities.
2. Don’t let tech overload get the best of you. Not all social media networks are relevant to all audiences. You need to understand where your audience “hangs out” before developing a social media marketing plan. You will be wasting your time trying to reach your audience through irrelevant mediums.
3. Provide valuable information, otherwise you are wasting your time. Don’t just put something out there for the sake of it. Make sure you are offering your audience relevant information each time you broadcast something. If your information is useless or irrelevant, your audience will start to ignore you.
4. Use scheduling tools. Scheduling tools allow you to set up your social media broadcasts ahead of time. This way you’re not wasting time posting and updating your networks each day. Check out Lilach Bullock’s twitter management tools. Some of these also manage Facebook. Buffer is a new scheduling tool that may be worth a try.
5. Set aside a specific time each day to interact with followers. Your posts are scheduled, but this is social media, after all. You need to talk to your audience. Plan no more than 15 or 20 minutes each day to respond to your audience. Based on your Twitter and Facebook updates schedule, and what you know about your audience’s behavior, narrowing down the exact time to interact with followers should be a cinch.
6. Use a timer. It’s very important that you don’t spend too much time responding to user comments. Depending on your audience’s level of interaction this could take hours. Use a timer to ensure you only spend 15-20 minutes daily interacting with users on social media. You’re the marketer, you decide how this time should be spent.
Do you have any other time-saving social media marketing tips?