What’s your biggest social media marketing challenge?

Although social media is an essential part of any marketing strategy, hiring a social media marketing consultant can be expensive for a new or small business. Professional social media marketing services can run anywhere from $1000 – 3000 per month. I started Tonya Walker Marketing Group in 2008 because I saw many companies and brands [...]

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5 Social Media Marketing Blunders You Should Avoid

Social media marketing mistakes

As social media marketing consultants, we’ve heard it all and seen it all. We don’t want you to make the same mistakes so many other have in the past. Watch out for these 5 common social media marketing blunders. 5. Thinking all followers are good followers If you’ve ever entertained the idea of buying Twitter [...]

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The Ultimate Guide to Writing Incredible Blog Headlines

The last thing you want to do is hide an amazing blog post behind a lousy headline. Blog headlines determine whether or not your post will be read. And, let’s face it there are thousands of blogs out there, each vying for your reader’s attention. This number is growing everyday as more and more companies [...]

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Pimp Your Press Release For More Social Engagement

Gone are the days of the ‘blah’ press release. The press release is now a social media marketing tool that provides an inexpensive way for companies to share timely news and information with large audiences. Online press releases have some powerful search engine optimization (SEO) and social engagement capabilities that you should be taking advantage [...]

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Social Media Marketing Is A Team Sport

Social media marketing is essential to the success of your business, but having the proper training is just as important. There’s more to social media marketing than just tweeting or posting updates. You need to know how to engage your audience and measure your social media campaigns for effectiveness. Maintaining consistency and leveraging each platform [...]

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Marketing Analytics vs. Web Analytics

Here’s a no brainer…you need to measure and analyze your online marketing activities to determine effectiveness. Marketing without analysis is…just a shot in the dark! Most marketers understand the importance of analysis, but many are not sure what they should be measuring. Should I measure number of visitors? How about number of page views per [...]

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Networking Is NOT Marketing

In response to my marketing tips for freelance writers post, a freelance writer told me that his marketing plan was to network. I agree that networking is essential… but networking is NOT marketing. Networking is a lot like advertising. When you network, you exchange contact information with many different people and hope they remember you [...]

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Being A Closed LinkedIn Networker Will Get You Nowhere

It amazes me at the number of people who pass on LinkedIn networking opportunities. I realize that LinkedIn was initially created for professionals to network and recommend other professionals that they already have relationships with. But this is 2012! Only networking with people you already know will get you absolutely nowhere. Networking on LinkedIn is [...]

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Buy Twitter Followers? That’s A Horrible Idea!

If you are looking to buy Twitter followers, you have come to the wrong place. I don’t guarantee 2000 new followers overnight because I’m a marketing professional, not a botnet. I’m here to tell you that it’s a horrible idea to buy Twitter followers. It just doesn’t work. Selling Twitter followers is actually big business [...]

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Ultimate Real Estate Marketing Guide for Realtors

Knowing how to attract customers is crucial to the success of your real estate business. Traditional marketing efforts are still effective, but Internet marketing is cost-effective and allows you to reach larger audiences. Online marketing is NOT free. It requires a time investment that many realtors don’t have. Finding time to perfect and  implement these strategies [...]

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